Overview

The communication programme offers students an interdisciplinary foundation in the theoretical underpinnings and skills necessary to become communication, media and public relations practitioners and informed/critical media producers and consumers. The purpose of the qualification is to enable students to operate with authority and with great professionalism within the media and corporate environments. The qualification provides students with theoretical and industry-specific skills to enable them to operate efficiently as critical practitioners and entrepreneurs.

Qualification outcomes

Upon the completion of the programme, students must demonstrate the following skills and competencies:

• Generic: writing, management/entrepreneurial, analytical, oral communication, social/life skills, critical thinking, ethics and creativity.
• Corporate: Integrated marketing communication (IMC), media liaison, internal and external communication, planning and organising and communication management or strategic communication management.
• Broadcast Journalism: writing news and editing, interviewing, bulletin production, information/news gathering, producing of news scripts, scriptwriting and packaging and compiling news.

The communication programme offers students an interdisciplinary foundation in the theoretical underpinnings and skills necessary to become communication, media and public relations practitioners and informed/critical media producers and consumers.

After three years of general education in fundamental aspects of communication, communication theory and communication research, students have the opportunity to specialise in one of the following subfields:

• journalism
• communication management,
• organisational media
• communication for social change
• documentary video.