Focus area: Communication in changing contexts
Our post-graduate research program is part of the Focus Area: Social Transformation under the directorship of Prof. André Duvenhage.
Our research program is called Communication in Changing Contexts and Prof Lynnette Fourie is the leader of the research program.
What are our research focuses?
There are three sub-programs in this research program:
Media products and production in changing contexts
In this sub-program all aspects of media products (video, newspapers, magazines, radio and social media) are studied. The focus is both on media production as well as the impact of media on society.
Currently the research focus is on community newspapers, quality in newspapers, photo journalism and other visual aspects of journalism.
Communication management in changing contexts
The focus is on communication management, but broader issues in the field of corporate communication are also addressed. The focus in post graduate studies is currently on: Corporate Social Responsibility Communication; Branding and Reputation Management, Relationship Management, Internal Communication Management, Change Management and Media Management. These topics could be applied in the non-profit, for-profit and public sectors.
Communication phenomena in changing contexts
In this sub-program the focus is on the phenomena of communication itself. Studies in this regard typically investigate the nature of communication in different contexts. The focus in post-graduate studies is on: the nature of communication in developmental contexts, the nature of communication on social media, the nature of communication in organizational and governmental contexts, intercultural communication and electoral communication. Studies addressing fundamental communication issues are also included.
If you have more questions you can direct them to:
Prof. Lynnette Fourie (Research program leader): Lynnette.Fourie@nwu.ac.za