Study Corporate Communication


What does a communication practitioner do?

The practitioner ensures that there are adequate conversation and communication between the organisation and the organisation's stakeholders (i.e. investors, employees, the media, government) in order to assist the organisation in reaching its strategic goals. To do this, the practitioner develops a plan and strategy, which includes actions such as developing newsletters, websites, managing social media, and planning events


Where can you work?

A communication practitioner can work at any organisation (for- or non-profit) or government department - anywhere where an organisation has the need to communicate with people internally and externally. 


Why study communication management at the NWU?

The BA Communication and BCom Communication degrees at the NWU allow you to investigate all the specialist areas in communication before deciding on the specific route you want to take in the pre-graduate course. In the honours year in the field of communication management, you are prepared to enter the occupational environment with all the necessary skills. These include:

  • Writing skills, 
  • Strategic communication planning skills, 
  • Electronic media skills, 
  • Research skills, communication management skills; and 
  • CSR communication skills.


Selection criteria

You need an average of 60% or higher in the modules pertaining to communication management in your undergraduate courses. For the NWU students, this would include the modules KCOM 122, KCOM 213, KCOM 218, KCOM 328 and KCOM 329. A research proposal needs to be attached to your application.