African Language Journalism
The nature, content and language use of African language journalism form part of the focus of this sub-programme. Journalism practice in African language media is also studied to understand their peculiarities, challenges and prospects for improvement. African language journalism is studied in terms of whether or not the media have started embracing the digital technologies and the extent to which their operations have been digitalised, if at all. African language media are studied as alternative media and popular media. A robust theorisation is done in this regard.
Democracy and Development Communication in African Language Media
This forms part of the application of indigenous language media.
Corporate Communication in African Languages
This is another leg of the application of African language media. This sub-programme is interested in studying public relations and advertising messages done in African languages.
Management and Political Economy of African Language Media
What is of curiosity to this sub-programme is the reason why businesses in African language press are unstable. It is critically important to note that the issue of political economy cannot be discountenanced in the success or otherwise of African language media.
African Indigenous Communication Systems
The traditional African media of communication include the folklore and its artistic components such as dance, drama, songs, poetry, folktales, proverbs etc. Others are symbolic objects, drum, gong and the town-crier. This sub-programme is interested in exploring these traditional media for social, economic, political as well as development and social change communication.