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http://commerce.nwu.ac.za/business/short-learning-programmes-vanderbijlpark
Short Learning Programmes - Vanderbijlpark
Jun 07, 2024 - The School of Business & Governance offers a variety of short courses to improve holistic management skills in the workplace. Application form Admission requirements Admission of international applicants Registration informationhttp://commerce.nwu.ac.za/af/business/kortleerprogramme
Kortleerprogramme
Jun 07, 2024 - Terrein van dienslewering,http://commerce.nwu.ac.za/business/short-learning-programmes
Short Learning Programmes
Jun 07, 2024 - Sites of delivery,http://commerce.nwu.ac.za/af/business/research
Research
Jun 07, 2024 - Oorsig, Die Skool vir Besigheid en Korporatiewe Bestuur aan die Noordwes-Universiteit, Potchefstroomkampus wil bekend wees vir navorsing wat praktiese besigheidsoplossings met wetenskaplike bydraes in die breër veld van bestuur oplewer. Die Skool vir Besigheid en Korporatiewe Bestuur bestaan uit navorsingsbondels in die veld van Bestuur. Hierdie bondels…http://commerce.nwu.ac.za/business/research
Research
Jun 07, 2024 - Overview The NWU Business School at the North-West University, Potchefstroom Campus, wants to be known for research that provides practical business solutions with scientific contributions to the broader field of management. The NWU Business School consists of research clusters in the field of management. These clusters form the basis for focused…http://commerce.nwu.ac.za/business/research-topics
Research topics
Jun 07, 2024 - [Accordion collapsed], Management Accounting (Prof. Anet Smit), Suggested research topics, Franchising Venture Capital Balanced Scorecard, Entrepreneurship (Prof SP van der Merwe), Be part of an exciting research project An opportunity exits to analyse family businesses through the proven Fampro Family Business Diagnostic Instrument. The results can be utilised to complete a mini-dissertation. Students who are interested can contact Professor Stephan van der Merwe at the NWU Business School. The areas of research are: …, Financial Management (Prof Ines Nel), Within the central theme of value-based management, the following are considered the main legs for research: 1) corporate finance, 2) investment management and 3) public finance. 1) Within the corporate finance leg, the following are considered research areas: Company value and risk management. Company value and strategic investment decisions (…, Marketing Management (Prof CA Bisschoff), Research topics for MBA mini-dissertations in marketing management are: 1. BRAND LOYALTY The brand loyalty model by Mr Ahmed Moola (a PhD student) is a rich area for continued research in brand loyalty. The model appears below. There are basically two avenues to follow: Testing the brand loyalty model on different products, customer bases and…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/articles-published-2014-0
Articles Published 2014
Jun 07, 2024 - Athanasopoulos, G., Deng, M., Li, G. & Song, H. 2014. Modelling substitution between domestic and outbound tourism in Australia: A system-of-equations approach. Tourism Management, 45,159-170. Botha, K., Slabbert, E. & Viviers, P. 2014. Towards a ticket purchase behaviour model for South African arts festivals. Journal of Contemporary…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/articles-published-2016
Articles Published 2016
Jun 07, 2024 - Borstlap, H. & Saayman, M. Managing an art exhibition: more than just hanging art on walls. Journal of Contemporary Management, 13:793-817. NWU-RO-2016-0817 Botha, E., Saayman, M. & Kruger M. 2016. Expectations versus experience - The Kruger National Park's interpretation services from a regional approach. Journal of Ecotourism, 15(2):…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/articles-published-2017
Articles Published 2017
Jun 07, 2024 - Lucrezi S, Milanese M, Markantonatou V, Cerrano C, Sarà A, Palma M, Saayman M. 2017. Scuba diving tourism systems and sustainability: perceptions by the scuba diving industry in two Marine Protected Areas. Tourism Management, 59: 385-403. Truong, D.V. 2017. The Career Paths of Social Marketing Doctoral Graduates. Journal of Social Marketing, 7(…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/articles-2013
Articles 2013
Jun 07, 2024 - BOTHA, A. & SAAYMAN, A. 2013. Modelling tourism demand for South Africa: An almost ideal demand system approach. Journal of Economic and Financial Sciences. 6(3): 683-706. CINI, F., KRUGER, P.S. & ELLIS, S. 2013. A model of intrinsic and extrinsic motivations on subjective well-being: the experience of overnight visitors to a National…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/articles-2012
Articles 2012
Jun 07, 2024 - BOTHA, I. & SAAYMAN, A. 2012. Time-varying parameter error correction model to forecasting tourist arrivals in South Africa. Studies in Economics and Econometrics, 36(1): 23-42. BOTHA, K., VIVIERS, P. & SLABBERT, E. 2012. What really matters to the audience? Analysing the key factors that contribute to arts festivals ticket purchases. …Dao has been with NWU since 2015. He graduated from the University of Canterbury. His research interests include sustainable tourism, poverty alleviation, and social marketing.
http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/dao-van-truong
Dao Van Truong
Jun 07, 2024 - Dao has been with NWU since 2015. He graduated from the University of Canterbury. His research interests include sustainable tourism, poverty alleviation, and social marketing.http://commerce.nwu.ac.za/bhive-enterprise-development-centre/contact-us
Contact us
Nov 07, 2024 - Contact ushttp://commerce.nwu.ac.za/trees/post-graduate-studies-0
Post-graduate studies
Jul 24, 2025 - Postgrad TREES’ post-graduate programme is well-known across South Africa and various international universities and organisations. As a team, we have assisted more than 150 students in completing their Master and Doctorate studies. Our post-graduate students have the opportunity to present their work at international conferences; they partake…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/research-reports-2016
Research reports 2016
Jun 07, 2024 - TREES. 2016. Economic value of the South African private lion sector. Tourism Research in Economic Environs and Society: Potchefstroom. TREES. 2016. A marketing analysis and economic impact of the inniBOS Lowveld National Arts Festival 2016. Tourism Research in Economic Environs and Society: Potchefstroom. TREES. 2016. A marketing analysis…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/research-reports-2015
Research reports 2015
Jun 07, 2024 - TREES. 2015. A marketing analysis of the Global Softech Sixes Tournament Spectators: 2014. Tourism Research in Economic Environs and Society: Potchefstroom. TREES. 2015. A marketing analysis and economic impact of the John Legend concerts: 2014. Tourism Research in Economic Environs and Society: Potchefstroom. TREES. 2015. A marketing analysis…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/research-reports-2014