Advanced Corporate Communication

What does a communication practitioner do?

A communication practitioner ensures that there are adequate conversations and communication between the organisation and the organisation’s stakeholders (i.e. investors, employees, the media, the government) in order to assist the organisation in reaching its strategic goals. To do this, the practitioner develops a plan and strategy, which includes actions such as developing newsletters and websites, managing social media, and planning events.

Where can you work?

A communication practitioner can work at any organisation (for- or non-profit) or government department – anywhere where an organisation has the need to communicate with people internally and externally.

Why study Advanced Corporate Communication at the NWU?

The BA in Communication and BCom in Communication degrees at the NWU allow you to investigate all the specialist areas in communication before deciding on the specific route you want to take in the undergraduate course. In the honours year in the field of Advanced Corporate Communication, you are prepared to enter the occupational environment with all the necessary skills.
These include:
  • Writing skills
  • Strategic communication planning skills
  • Electronic media skills
  • Research skills
  • Communication management skills
  • CSR communication skills
  • Image and reputation management
  • Public speaking
  • Marketing management
  • Editing and publishing skills​

Selection criteria

Specific admission requirements apply for all honours programmes in Communication:
  • A three-year degree in Communication with an average pass rate of 60% for the core modules in Communication on third-year level. 
  • All applicants are screened before admission.
  • Admission to the specialisation fields of Journalism and Media Studies, Advanced Corporate Communication, and Development Communication is subject to screening according to the criteria stated in the student guide.
  • An average of at least 60% for the Communication Theory module COMS311, as well as in the Communication Research module COMS322 or equivalent modules.
  • Additional admission requirements apply for each programme.
  • For Advanced Corporate Communication, students are required to pass the following modules: COMS124, COMS213, COMS221, KCOM328 and COMS326 (PC, MC).
This degree in Advanced Corporate Communication is offered in Potchefstroom (PC) and Mahikeng (MC).
Please refer to the yearbook for more information.